SEO, Digital Marketing & Lead Generation Executive
Aavatto Private Limited
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The ideal candidate will be analytical, result-oriented, and passionate about digital marketing and lead generation. They should have a strong understanding of SEO, paid advertising, and content marketing, with the ability to plan and execute marketing campaigns that drive qualified B2B leads. The candidate should possess excellent communication skills, be data-driven, and have experience using marketing and analytics tools to improve campaign performance.
Responsibilities
- Manage complete On-Page, Off-Page, and Technical SEO activities
- Conduct keyword research, competitor analysis, and SEO audits
- Create and optimize website content, blogs, and landing pages for search engines
- Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta Ads campaigns
- Manage social media marketing and email marketing campaigns
- Generate qualified B2B leads through SEO, LinkedIn outreach, email marketing, and digital campaigns
- Build prospect lists, manage CRM, and schedule meetings for the sales team
- Monitor website performance using Google Analytics, Google Search Console, and other SEO tools
- Analyze campaign performance and submit weekly and monthly marketing reports
- Stay updated with the latest digital marketing trends, search engine algorithms, and industry best practices
Qualifications
- Bachelor's degree in Marketing, Business, IT, or a related field
- Strong knowledge of On-Page, Off-Page, and Technical SEO
- Experience with Google Ads, Meta Ads, and LinkedIn Marketing
- Knowledge of content marketing and email marketing strategies
- Hands-on experience with Google Analytics, Google Search Console, Ahrefs, or SEMrush
- Experience with lead generation, CRM management, and B2B marketing
- Excellent English communication and writing skills
- Experience in B2B SaaS or Software marketing is preferred
- Strong analytical, problem-solving, and time management skills