Lead Generation Specialist

Aavatto Private Limited ·
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We are looking for a motivated and results-oriented Lead Generation Specialist to join our team and help us build a strong pipeline of qualified ERPNext and software opportunities.


Responsibilities


  • Generate and qualify B2B leads through LinkedIn, email outreach, cold calling, networking, and other outbound activities.
  • Research SMEs and mid-sized companies across manufacturing, distribution, trading, retail, and services.
  • Identify key decision-makers such as business owners, directors, CFOs, COOs, and IT heads.
  • Research prospect businesses and identify potential ERP requirements and operational challenges.
  • Identify ERP buying opportunities such as companies outgrowing Tally, spreadsheets, legacy ERP systems, or disconnected software.
  • Create and execute personalized, industry-specific outreach campaigns.
  • Follow up consistently with prospects and nurture potential opportunities.
  • Understand prospect requirements and qualify leads based on business need, company size, budget, timeline, and decision-making authority.
  • Schedule discovery calls and product demos for the sales and solutions team.
  • Maintain accurate lead information, activities, and pipeline stages in the CRM.
  • Track weekly performance including leads generated, qualified leads, meetings booked, and conversions.
  • Conduct market, competitor, and industry research to identify new business opportunities.
  • Continuously improve prospecting strategies, messaging, target segments, and outreach channels based on results.
  • Coordinate with the sales and solutions teams to ensure smooth lead handover.



Qualifications


  • Bachelor's degree in Business, Marketing, IT, or a related field.
  • 1–3 years of experience in B2B lead generation, inside sales, business development, or a related role.
  • Experience with LinkedIn prospecting, email outreach, and cold calling.
  • Experience with LinkedIn Sales Navigator is a plus.
  • Strong research skills and the ability to understand a company's business and potential requirements.
  • Strong written and verbal communication skills in English.
  • Gujarati and Hindi communication skills are a plus.
  • Good understanding of lead generation, prospect qualification, and sales pipelines.
  • Working knowledge of CRM systems and Excel/Google Sheets.
  • Strong organizational, analytical, and follow-up skills.
  • Self-motivated, target-oriented, and comfortable with rejection.
  • ERP, SaaS, IT services, or software sales experience is preferred.
  • Basic understanding of business processes such as sales, purchase, inventory, manufacturing, and accounting is a plus.
  • Familiarity with ERPNext, Frappe, Odoo, SAP Business One, Zoho, or similar ERP systems is good to have.
  • Experience with prospecting and email tools such as Apollo, Lusha, or Lemlist is a plus.